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Look no further than Beast Mode Chicken Salt! If you're a flavour enthusiast who demands the best, Beast Mode Chicken Salt is the seasoning you've been searching for! Whether you're grilling, roasting, or snacking, this versatile seasoning will infuse your food with an unbeatable umami punch that will leave you craving more!
It is said that the original recipe for this Iconic Australian Seasoning was invented by Peter Brinkworth in Gawler South Australia in the 1970’s to season rotisserie chickens and has since become a worldwide phenomenon.
Our version is an homage to peter’s original concept and packs some serious Umami and a depth of flavour that will have you coming back for more!