{"product_id":"paprika-sweet-asta","title":"Paprika Sweet (100 ASTA)","description":"\u003cp\u003eColour, warmth, and depth — without the heat.\u003c\/p\u003e\u003cp\u003e100 ASTA is a premium colour grade — the higher the number, the richer and more vibrant the red. This sweet paprika delivers exactly that: a brilliant crimson hue, mild sweetness, and a gentle warmth that builds flavour without overpowering. The workhorse of Hungarian goulash, Spanish chorizo, and Cajun spice blends.\u003c\/p\u003e\u003cp\u003eUse in rubs, sauces, soups, egg dishes, and anywhere you want rich colour and subtle depth.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePremium grade. Pure flavour.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"100g","offer_id":42283791089819,"sku":"PAP100","price":3.5,"currency_code":"NZD","in_stock":true},{"title":"250g","offer_id":42283791122587,"sku":"PAP250","price":6.75,"currency_code":"NZD","in_stock":true},{"title":"500g","offer_id":42283791155355,"sku":"PAP500","price":15.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/sweet-paprika-wooden-bowl.png?v=1786677001","url":"https:\/\/www.urbanfoodco.co.nz\/products\/paprika-sweet-asta","provider":"Urban Food Co.","version":"1.0","type":"link"}