{"product_id":"blistering-beef-550g","title":"BLISTERING BEEF 550g","description":"\u003cp\u003e\u003cem\u003eSome rubs season meat. This one attacks it.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eBlistering Beef is built for the cut that demands respect — thick, marbled, and unforgiving. A bold blend of heat and smoke that forms a bark so dark and deep it looks like it survived something. Because it did.\u003c\/p\u003e\u003cp\u003eFor steaks, brisket, burgers, and anything that deserves to be taken seriously.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBBQ it. Grill it. Smoke it. Braise it. Beast it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"Default Title","offer_id":49435188822171,"sku":"BLISB550","price":25.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/Beef_Front2.png?v=1787198019","url":"https:\/\/www.urbanfoodco.co.nz\/products\/blistering-beef-550g","provider":"Urban Food Co.","version":"1.0","type":"link"}