{"product_id":"berbere-500g","title":"BERBERE 500g","description":"\u003cp\u003e\u003cem\u003eEthiopia didn't invent fire. But it did invent this.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eBerbere is the fiery backbone of Ethiopian cooking — earthy, peppery, richly aromatic, and built for those who want real heat with real depth. Two thousand years of spice trade history in every jar.\u003c\/p\u003e\u003cp\u003eUse it as a rub for meats and fish, stir it into stews and lentils, or add it to a marinade and let it do what it's done for centuries.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFry it. Braise it. Smoke it. Roast it. BBQ it. Chef it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"Default Title","offer_id":49434244055195,"sku":"BERBR500","price":19.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/Berbere_Front2.png?v=1778714148","url":"https:\/\/www.urbanfoodco.co.nz\/products\/berbere-500g","provider":"Urban Food Co.","version":"1.0","type":"link"}