{"title":"The Foundation","description":"\u003ch2\u003eEvery great blend starts here.\u003c\/h2\u003e\u003cp\u003eBefore the blends, there are the basics. The Foundation is Urban Food Co.'s curated range of single-origin herbs, spices, seeds, and salts — the pure, high-quality ingredients that professional kitchens rely on and serious home cooks deserve.\u003c\/p\u003e\u003cp\u003eThese aren't afterthoughts. They're the building blocks behind every great dish, every spice blend, every rub and marinade we make. Source them well, store them properly, and your cooking changes.\u003c\/p\u003e\u003cp\u003eStock your pantry right. Everything else follows.\u003c\/p\u003e","products":[{"product_id":"cumin-seeds","title":"Cumin Seeds","description":"\u003cp\u003eEarthy. Warm. The spice that makes a curry taste like a curry.\u003c\/p\u003e\u003cp\u003eCumin is one of the most widely used spices in the world — and for good reason. Its deep, earthy warmth is the backbone of Indian curries, Mexican spice blends, Middle Eastern cooking, and North African tagines. Whole seeds stay fresh and aromatic far longer than ground, and toasting them in a dry pan before using unlocks a smokiness and depth that transforms any dish.\u003c\/p\u003e\u003cp\u003eUse in curries, spice blends, Mexican cooking, roasted vegetables, and Middle Eastern dishes. Toast whole seeds before grinding for maximum flavour.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe spice the world runs on.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"80g","offer_id":42283783323803,"sku":"CUMI80","price":1.9,"currency_code":"NZD","in_stock":true},{"title":"160g","offer_id":42283783356571,"sku":"CUMI160","price":3.1,"currency_code":"NZD","in_stock":true},{"title":"350g","offer_id":42283783389339,"sku":"CUMI350","price":5.8,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/products\/cumin_seed.jpg?v=1650355732"},{"product_id":"coriander-seeds","title":"Coriander Seeds","description":"\u003cp\u003eCitrusy. Warm. The seed that bridges East and West.\u003c\/p\u003e\u003cp\u003eCoriander seeds are one of the most versatile spices in the world — used in Indian curries, Middle Eastern spice blends, Moroccan tagines, and European pickling brines. Whole seeds stay fresh and aromatic far longer than ground, and toasting them before grinding unlocks a depth and nuttiness that pre-ground coriander can’t match. The seed that makes a spice blend taste like it was made by someone who knows their craft.\u003c\/p\u003e\u003cp\u003eUse in curry pastes, spice blends, rubs, pickling brines, and Middle Eastern cooking. 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Its sulphurous, egg-like aroma and complex mineral flavour make it the essential finishing salt for chaat, raita, and Indian street food. It’s also the secret weapon in plant-based cooking, where a pinch can make tofu scramble taste convincingly like eggs. Unusual, irreplaceable, and deeply satisfying.\u003c\/p\u003e\u003cp\u003eUse as a finishing salt on Indian dishes, chaat, raita, and plant-based egg alternatives.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe salt that surprises every time.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"80g","offer_id":42283783979163,"sku":"SALHIMBK80","price":1.5,"currency_code":"NZD","in_stock":false},{"title":"250g","offer_id":42283784011931,"sku":"SALHIMBLK250","price":2.8,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/products\/himalayan-black-salt.jpg?v=1650355736"},{"product_id":"nutmeg-ground","title":"Nutmeg, Ground","description":"\u003cp\u003eWarm. Sweet. Subtly complex in a way that’s hard to explain.\u003c\/p\u003e\u003cp\u003eGround nutmeg is one of those spices that works best when you can’t quite identify it — a background warmth that makes béchamel taste richer, baked goods taste more interesting, and spice blends taste more complete. It’s the secret in a great mulled wine, the depth note in a proper garam masala, and the finishing touch on a creamy pasta that makes people ask what’s in it.\u003c\/p\u003e\u003cp\u003eUse in béchamel, baking, spice blends, mulled drinks, and creamy pasta sauces. Use sparingly — it’s potent.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe spice you notice when it’s missing.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"100g","offer_id":42283784175771,"sku":"NUTG100","price":3.8,"currency_code":"NZD","in_stock":true},{"title":"250g","offer_id":42283784241307,"sku":"NUTG250","price":8.4,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/products\/ground-nutmeg.jpg?v=1650355737"},{"product_id":"onion-powder","title":"Onion Powder","description":"\u003cp\u003eSweet. Savoury. The base note that makes everything taste more complete.\u003c\/p\u003e\u003cp\u003eOnion powder is the quiet workhorse of the spice rack — it adds a sweet, savoury depth that builds flavour without the texture or moisture of fresh onion. It’s the base note in every great BBQ rub, the depth in a good soup, and the reason certain spice blends taste rounded and complete rather than sharp and one-dimensional.\u003c\/p\u003e\u003cp\u003eUse in rubs, spice blends, soups, sauces, dips, and as an everyday seasoning alongside garlic powder.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe base note every blend needs.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"100g","offer_id":42283784503451,"sku":"ONIP100","price":18.0,"currency_code":"NZD","in_stock":true},{"title":"250g","offer_id":42283784536219,"sku":"ONIP250","price":3.4,"currency_code":"NZD","in_stock":true},{"title":"500g","offer_id":42283784568987,"sku":"ONIP500","price":6.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/products\/onion-powder.jpg?v=1650355739"},{"product_id":"garlic-powder","title":"Garlic Powder","description":"\u003cp\u003eConcentrated. Consistent. The pantry spice that never lets you down.\u003c\/p\u003e\u003cp\u003eGarlic powder delivers pure, concentrated garlic flavour without the prep — no peeling, no chopping, no burning. It blends seamlessly into rubs, marinades, and spice mixes, and it seasons evenly in a way that fresh garlic can’t always match. The foundation of every great BBQ rub, the base note in every spice blend, and the reason certain dishes taste like they were made by someone who knows what they’re doing.\u003c\/p\u003e\u003cp\u003eUse in rubs, marinades, spice blends, sauces, soups, and as an everyday seasoning.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe essential pantry spice. Always in stock.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"100g","offer_id":42283784831131,"sku":"GARP100","price":1.8,"currency_code":"NZD","in_stock":true},{"title":"250g","offer_id":42283784863899,"sku":"GARP250","price":3.5,"currency_code":"NZD","in_stock":true},{"title":"500g","offer_id":42283784896667,"sku":"GARP500","price":6.4,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/products\/garlic-powder_1_7.jpg?v=1650355741"},{"product_id":"yellow-mustard-seeds","title":"Mustard Seeds (Yellow)","description":"\u003cp\u003eMild. Nutty. The seed that starts a thousand dishes.\u003c\/p\u003e\u003cp\u003eYellow mustard seeds are the mildest of the mustard family — nutty, slightly tangy, and endlessly versatile. Pop them in hot oil and they transform into something toasty and fragrant. Grind them into a paste and you have the base of homemade mustard. 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Enormous flavour.\u003c\/p\u003e\u003cp\u003eCelery seeds pack an intensely savoury, slightly bitter punch that’s far more concentrated than the vegetable itself. They’re the backbone of classic American pickling brines, the depth note in a great coleslaw dressing, and the secret ingredient in BBQ rubs that makes people ask what’s in there. A little goes a long way — and they’re worth every pinch.\u003c\/p\u003e\u003cp\u003eUse in pickling brines, coleslaw, spice rubs, salad dressings, and bread.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSmall but mighty. Always worth it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"100g","offer_id":42283785879707,"sku":"CEL100","price":1.7,"currency_code":"NZD","in_stock":true},{"title":"250g","offer_id":42283785912475,"sku":"CEL250","price":3.2,"currency_code":"NZD","in_stock":true},{"title":"500g","offer_id":42283785945243,"sku":"CEL500","price":5.6,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/celery-seeds-wooden-bowl_98c94ea5-3eda-49d8-9502-9577fb2287d5.png?v=1786679781"},{"product_id":"celery-salt","title":"Celery Salt","description":"\u003cp\u003eSavoury. Aromatic. The seasoning that does double duty.\u003c\/p\u003e\u003cp\u003eCelery salt is the unsung hero of the spice rack — part seasoning, part flavour builder, entirely essential. It adds a savoury, slightly vegetal depth that plain salt can’t replicate, and it’s the secret ingredient in a proper Bloody Mary, a great coleslaw, and a BBQ rub that tastes like it came from a serious pitmaster.\u003c\/p\u003e\u003cp\u003eUse in Bloody Marys, coleslaw, potato salad, BBQ rubs, devilled eggs, and as an all-purpose seasoning.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe seasoning bartenders and pitmasters both swear by.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"100g","offer_id":42283786207387,"sku":"CELSAL100","price":1.2,"currency_code":"NZD","in_stock":true},{"title":"250g","offer_id":42283786240155,"sku":"CELSAL250","price":1.7,"currency_code":"NZD","in_stock":true},{"title":"500g","offer_id":42283786272923,"sku":"CELSAL500","price":4.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/celery-salt-wooden-bowl.png?v=1786677221"},{"product_id":"cloves","title":"Cloves","description":"\u003cp\u003eIntensely aromatic. Unmistakably warming.\u003c\/p\u003e\u003cp\u003eWhole cloves are one of the most powerful spices in existence — a single clove can perfume an entire pot. Their flavour is deep, sweet, and almost medicinal, with a warmth that lingers long after the dish is done. Use them whole to infuse stocks and braises, or grind them sparingly into spice blends where they add a complexity that’s hard to identify but impossible to replicate.\u003c\/p\u003e\u003cp\u003eUse in mulled wine, biryani, spice blends, braises, and baking. 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It’s the pinch that turns a good pizza into a great one, the kick that lifts a pasta sauce, and the heat that makes a simple stir-fry addictive. Keep it within reach at all times.\u003c\/p\u003e\u003cp\u003eUse as a finishing spice on pizza, pasta, eggs, roasted vegetables, and anywhere you want heat and flavour together.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe finishing touch that changes everything.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"80g","offer_id":42283786731675,"sku":"CHLRC100","price":2.15,"currency_code":"NZD","in_stock":true},{"title":"160g","offer_id":42283786764443,"sku":"CHLRC160","price":3.7,"currency_code":"NZD","in_stock":true},{"title":"350g","offer_id":42283786797211,"sku":"CHLRC350","price":7.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/crushed-red-chilli-wooden-bowl.png?v=1786677229"},{"product_id":"fennel-seeds","title":"Fennel Seeds","description":"\u003cp\u003eSweet. Anise-forward. The seed that makes Italian sausage taste Italian.\u003c\/p\u003e\u003cp\u003eFennel seeds are one of the most aromatic spices in the kitchen — warm, sweet, and faintly liquorice-like, with a freshness that cuts through rich, fatty dishes beautifully. Toast them and the flavour deepens. Crack them and they release an aroma that fills the room. They’re the defining flavour of Italian pork sausage, the backbone of Indian panch phoron, and a natural partner for fish.\u003c\/p\u003e\u003cp\u003eUse in sausage blends, spice rubs, fish dishes, roasted vegetables, and Indian cooking.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe seed that transforms pork.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"80g","offer_id":42283786993819,"sku":"FEN80","price":1.8,"currency_code":"NZD","in_stock":true},{"title":"160g","offer_id":42283787026587,"sku":"FEN160","price":2.8,"currency_code":"NZD","in_stock":true},{"title":"350g","offer_id":42283787059355,"sku":"FEN350","price":5.3,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/fennel-seeds-wooden-bowl.png?v=1786676954"},{"product_id":"fenugreek-seeds","title":"Fenugreek Seeds","description":"\u003cp\u003eBitter. Nutty. The spice that makes curry taste like curry.\u003c\/p\u003e\u003cp\u003eFenugreek seeds are one of the most important — and most underappreciated — spices in Indian cooking. Toasted, they develop a deep, nutty bitterness that anchors spice blends and gives dishes that unmistakable depth you get in a great dal or curry. They’re also the reason certain spice blends taste authentic rather than assembled.\u003c\/p\u003e\u003cp\u003eUse in curry pastes, spice blends, dal, pickles, and Middle Eastern cooking. Toast before using to unlock full flavour.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe spice behind the spice.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"80g","offer_id":42283787255963,"sku":"FENU80","price":1.1,"currency_code":"NZD","in_stock":true},{"title":"160g","offer_id":42283787288731,"sku":"FENU160","price":1.5,"currency_code":"NZD","in_stock":true},{"title":"350g","offer_id":42283787321499,"sku":"FENU350","price":2.3,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/fenugreek-seeds-wooden-bowl.png?v=1786676998"},{"product_id":"ginger-powder","title":"Ginger Powder","description":"\u003cp\u003eSharp. Warm. The spice that wakes everything up.\u003c\/p\u003e\u003cp\u003eGround ginger brings a dry, concentrated heat that’s completely different from fresh — less bright, more warming, with a depth that builds slowly through cooking. It’s the backbone of gingerbread and ginger snaps, the heat in a great curry paste, and the secret ingredient in marinades that makes meat tender and flavourful.\u003c\/p\u003e\u003cp\u003eUse in baking, curries, marinades, stir-fries, spice blends, and warming drinks.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe spice that adds fire without the fuss.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"100g","offer_id":42283787550875,"sku":"GINGP100","price":1.9,"currency_code":"NZD","in_stock":true},{"title":"250g","offer_id":42283787583643,"sku":"GINP250","price":3.6,"currency_code":"NZD","in_stock":true},{"title":"500g","offer_id":42283787616411,"sku":"GINP500","price":3.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/ground-ginger-wooden-bowl.png?v=1786677297"},{"product_id":"allspice","title":"Allspice","description":"\u003cp\u003eOne spice. 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Crack coarsely for rubs and crusts. Steep whole in stocks and braises.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe foundation of all seasoning.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"80g","offer_id":42283788566683,"sku":"PEBKWHL100","price":2.8,"currency_code":"NZD","in_stock":true},{"title":"160g","offer_id":42283788599451,"sku":"PEBKWHL160","price":4.17,"currency_code":"NZD","in_stock":true},{"title":"350g","offer_id":42283788632219,"sku":"PEBKWHL350","price":7.31,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/black-peppercorns-wooden-bowl.png?v=1786676915"},{"product_id":"green-peppercorns","title":"Green Peppercorns","description":"\u003cp\u003ePepper before it grows up. Bright, fresh, and surprisingly complex.\u003c\/p\u003e\u003cp\u003eGreen peppercorns are harvested young — before they dry and darken into the black peppercorns you know. 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One jar.\u003c\/p\u003e\u003cp\u003eGarlic salt is the shortcut that doesn’t feel like one — the savoury, aromatic hit that seasons and flavours in a single pinch. Perfectly balanced between salt and garlic, it’s the seasoning that goes on everything: eggs, chips, roasted veg, grilled meat, popcorn, pasta. The jar that empties fastest in any kitchen.\u003c\/p\u003e\u003cp\u003eUse as an all-purpose seasoning, in rubs, on roasted vegetables, grilled meats, and anywhere you want garlic and salt together.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSeason everything. Regret nothing.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"100g","offer_id":42283789090971,"sku":"GARS100","price":1.3,"currency_code":"NZD","in_stock":true},{"title":"250g","offer_id":42283789123739,"sku":"GARS250","price":2.3,"currency_code":"NZD","in_stock":true},{"title":"500g","offer_id":42283789156507,"sku":"GARS500","price":3.8,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/garlic-salt-wooden-bowl.png?v=1786677227"},{"product_id":"cayenne-pepper","title":"Cayenne Pepper","description":"\u003cp\u003eClean heat. No compromise.\u003c\/p\u003e\u003cp\u003eCayenne is the purist’s chilli — no smokiness, no sweetness, just direct, honest fire that builds fast and lingers. It’s the heat source behind hot sauces, the kick in a great rub, and the reason certain dishes have that addictive edge you can’t quite explain. Use it to calibrate heat in any blend, or let it stand alone when you want the burn front and centre.\u003c\/p\u003e\u003cp\u003eUse in rubs, sauces, marinades, spice blends, and anywhere you need precise, clean heat.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePure fire. Pure flavour.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"100g","offer_id":42283789385883,"sku":"CAY100","price":3.3,"currency_code":"NZD","in_stock":true},{"title":"250g","offer_id":42283789418651,"sku":"CAY250","price":7.3,"currency_code":"NZD","in_stock":true},{"title":"500g","offer_id":42283789451419,"sku":"CAY500","price":13.6,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/cayenne-pepper-wooden-bowl.png?v=1786676959"},{"product_id":"cinnamon-ground","title":"Cinnamon, Ground","description":"\u003cp\u003eWarm. Sweet. The smell of something good in the oven.\u003c\/p\u003e\u003cp\u003eGround cinnamon is one of the oldest and most beloved spices in the world — and for good reason. It bridges sweet and savoury effortlessly, adding warmth and depth to everything from Moroccan tagines to French toast to a great BBQ rub. Premium quality means more fragrance, more flavour, and less of that flat, dusty taste you get from supermarket cinnamon.\u003c\/p\u003e\u003cp\u003eUse in baking, spice blends, curries, tagines, porridge, and hot drinks.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe spice that makes everything feel like home.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"100g","offer_id":42283789713563,"sku":"CING100","price":3.9,"currency_code":"NZD","in_stock":true},{"title":"250g","offer_id":42283789746331,"sku":"CING250","price":8.8,"currency_code":"NZD","in_stock":true},{"title":"500g","offer_id":42283789779099,"sku":"CING500","price":16.8,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/ground-cinnamon-wooden-bowl.png?v=1786676957"},{"product_id":"cloves-ground","title":"Cloves, Ground","description":"\u003cp\u003eIntense. Warming. Handle with respect.\u003c\/p\u003e\u003cp\u003eGround cloves are one of the most powerful spices in the kitchen — a little goes a long way, and when used right, they add a deep, sweet warmth that no other spice can replicate. The backbone of mulled wine, gingerbread, and biryani. The secret note in a great BBQ rub. The spice that makes baked goods taste like they were made by someone who knows what they’re doing.\u003c\/p\u003e\u003cp\u003eUse in baking, spice blends, braises, and slow-cooked dishes. Start small. Build from there.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePowerful. Precise. Essential.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"100g","offer_id":42283790106779,"sku":"CLVG100","price":4.4,"currency_code":"NZD","in_stock":true},{"title":"250g","offer_id":42283790139547,"sku":"CLVG250","price":9.9,"currency_code":"NZD","in_stock":true},{"title":"500g","offer_id":42283790172315,"sku":"CLVG500","price":19.1,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/ground-cloves-wooden-bowl.png?v=1786677215"},{"product_id":"hickory-smoke-powder","title":"Hickory Smoke Powder","description":"\u003cp\u003eAll the smoke. None of the setup.\u003c\/p\u003e\u003cp\u003ePure hickory smoke powder delivers authentic BBQ depth in seconds — no smoker, no wood chips, no hours of babysitting required. A pinch in a rub, a spoonful in a sauce, a dusting on roasted nuts — it transforms the ordinary into something that tastes like it’s been cooking low and slow all day.\u003c\/p\u003e\u003cp\u003eUse in rubs, marinades, sauces, dips, and anywhere you want real smoke flavour fast.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInstant smoke. Real flavour.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"100g","offer_id":42283790434459,"sku":"HICK100","price":10.0,"currency_code":"NZD","in_stock":true},{"title":"250g","offer_id":42283790467227,"sku":"HICK250","price":25.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/hickory-smoke-powder-orangey-red.png?v=1786677166"},{"product_id":"juniper-berries","title":"Juniper Berries","description":"\u003cp\u003ePiney. Resinous. Unmistakably wild.\u003c\/p\u003e\u003cp\u003eJuniper berries are the defining flavour of gin — and one of the most underused spices in the kitchen. Crush them and you get a rush of pine, citrus, and something almost medicinal that cuts through rich, fatty meats like nothing else. They’re the reason venison tastes like venison, and why a gin brine transforms a pork shoulder.\u003c\/p\u003e\u003cp\u003eUse with game, lamb, pork, duck, and in pickling brines, marinades, and Nordic-inspired spice blends.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWild flavour. Serious cooking.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"30g","offer_id":42283790729371,"sku":"JUN30","price":3.1,"currency_code":"NZD","in_stock":true},{"title":"60g","offer_id":42283790794907,"sku":"JUN60","price":5.6,"currency_code":"NZD","in_stock":true},{"title":"120g","offer_id":42283790827675,"sku":"JUN160","price":10.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/juniper-berries-wooden-bowl.png?v=1786676995"},{"product_id":"paprika-sweet-asta","title":"Paprika Sweet (100 ASTA)","description":"\u003cp\u003eColour, warmth, and depth — without the heat.\u003c\/p\u003e\u003cp\u003e100 ASTA is a premium colour grade — the higher the number, the richer and more vibrant the red. This sweet paprika delivers exactly that: a brilliant crimson hue, mild sweetness, and a gentle warmth that builds flavour without overpowering. The workhorse of Hungarian goulash, Spanish chorizo, and Cajun spice blends.\u003c\/p\u003e\u003cp\u003eUse in rubs, sauces, soups, egg dishes, and anywhere you want rich colour and subtle depth.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePremium grade. Pure flavour.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"100g","offer_id":42283791089819,"sku":"PAP100","price":3.5,"currency_code":"NZD","in_stock":true},{"title":"250g","offer_id":42283791122587,"sku":"PAP250","price":6.75,"currency_code":"NZD","in_stock":true},{"title":"500g","offer_id":42283791155355,"sku":"PAP500","price":15.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/sweet-paprika-wooden-bowl.png?v=1786677001"},{"product_id":"paprika-smoked","title":"Paprika Smoked (spanish)","description":"\u003cp\u003eThis is what smoke tastes like when it’s been perfected over centuries.\u003c\/p\u003e\u003cp\u003eSpanish smoked paprika — pimentón de la Vera — is made from peppers slow-dried over oak fires in the Extremadura region of Spain. The result is a deep, complex smokiness that no liquid smoke or shortcut can replicate. Rich red colour, bold flavour, and a warmth that builds slowly and lingers.\u003c\/p\u003e\u003cp\u003eUse in rubs, stews, paella, roasted vegetables, eggs, and anything that needs a hit of authentic smoke without the pit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpain’s greatest contribution to the spice rack.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"100g","offer_id":42283791351963,"sku":"PAPSMK100","price":1.6,"currency_code":"NZD","in_stock":true},{"title":"250g","offer_id":42283791384731,"sku":"PAPSMK250","price":2.7,"currency_code":"NZD","in_stock":true},{"title":"500g","offer_id":42283791417499,"sku":"PAPSMK500","price":4.6,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/smoked-paprika-wooden-bowl.png?v=1786676922"},{"product_id":"bay-leaf","title":"Bay Leaf","description":"\u003cp\u003eYou won’t taste it. But you’ll notice when it’s missing.\u003c\/p\u003e\u003cp\u003eBay leaf is the quiet architect of flavour — bitter, medicinal, and deeply aromatic, it works in the background to balance acids, deepen umami, and tie a dish together in ways that are hard to explain but impossible to ignore. Drop it in early. Remove it before serving. Trust the process.\u003c\/p\u003e\u003cp\u003eEssential for stocks, stews, braises, soups, and sauces. The herb that professional kitchens never run out of.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe backbone of every great pot.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"30g","offer_id":42283791876251,"sku":"BAYLF30","price":1.7,"currency_code":"NZD","in_stock":false},{"title":"60g","offer_id":42283791909019,"sku":"BAYLF60","price":2.8,"currency_code":"NZD","in_stock":false},{"title":"120g","offer_id":42283791974555,"sku":"BATLF120","price":4.8,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/bay-leaf-wooden-bowl.png?v=1786677213"},{"product_id":"bail-leaf","title":"Basil Leaf","description":"\u003cp\u003eSweet. Fragrant. The taste of summer in a jar.\u003c\/p\u003e\u003cp\u003eDried basil carries the warmth of the Mediterranean — subtly peppery, faintly sweet, with hints of clove and mint that make it one of the most versatile herbs in the kitchen. It builds flavour when cooked and lifts dishes when added at the end.\u003c\/p\u003e\u003cp\u003eUse in tomato sauces, pasta, pizza, soups, marinades, and dressings. Pairs beautifully with garlic, lemon, and olive oil.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe herb that makes Italian food taste Italian.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"30g","offer_id":42283792236699,"sku":"BASLF30","price":1.2,"currency_code":"NZD","in_stock":false},{"title":"60g","offer_id":42283792269467,"sku":"BASLF60","price":2.0,"currency_code":"NZD","in_stock":false},{"title":"120g","offer_id":42283792335003,"sku":"BASLF120","price":3.25,"currency_code":"NZD","in_stock":false},{"title":"250g","offer_id":42283792367771,"sku":"BASLF250","price":5.65,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/basil-leaf-wooden-bowl.png?v=1786677042"},{"product_id":"cardamom-pods-green","title":"Cardamom Pods (green)","description":"\u003cp\u003eComplex. Fierce. Completely irreplaceable.\u003c\/p\u003e\u003cp\u003eGreen cardamom has been prized for thousands of years across India, the Middle East, and Scandinavia — and for good reason. Crack open a pod and you get a rush of piney citrus, warm spice, and something almost floral that no other ingredient can replicate. Toast them whole, grind the seeds, or steep in liquid — every method unlocks something different.\u003c\/p\u003e\u003cp\u003eUse in chai, curries, biryanis, pastries, coffee, and spiced syrups. The pod that does it all.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAncient. Essential. Extraordinary.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"80g","offer_id":42283792695451,"sku":"CARG100","price":7.6,"currency_code":"NZD","in_stock":true},{"title":"160g","offer_id":42283792728219,"sku":"CARG160","price":14.6,"currency_code":"NZD","in_stock":true},{"title":"350g","offer_id":42283792760987,"sku":"CARG350","price":30.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/green-cardamom-pods-wooden-bowl.png?v=1786676924"},{"product_id":"oregano-leaf","title":"Oregano Leaf","description":"\u003cp\u003eSome herbs season food. Oregano transforms it.\u003c\/p\u003e\u003cp\u003ePeppery, citrus-edged, and deeply aromatic, oregano is the backbone of Mediterranean cooking — the herb that makes a tomato sauce taste like it's been simmering for hours, even when it hasn't. Dried at peak intensity, these leaves carry more flavour per pinch than most fresh herbs ever will.\u003c\/p\u003e\u003cp\u003eAdd early to build depth. Finish with a pinch for brightness. Use it in tomato sauces, pizza, grilled meats, roasted vegetables, and herb blends.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe essential herb. Every pantry needs it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"30g","offer_id":42283793121435,"sku":"ORGLF30","price":3.2,"currency_code":"NZD","in_stock":true},{"title":"60g","offer_id":42283793154203,"sku":"ORGLF60","price":4.8,"currency_code":"NZD","in_stock":true},{"title":"120g","offer_id":42283793186971,"sku":"ORGLF120","price":8.3,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/oregano-leaf-wooden-bowl.png?v=1786677037"},{"product_id":"turmeric-powder","title":"Turmeric Powder","description":"\u003cp\u003eGolden. Earthy. The spice that colours everything it touches.\u003c\/p\u003e\u003cp\u003eTurmeric is one of the most ancient and widely used spices in the world — the golden backbone of Indian curries, the warmth in a great dal, and the reason certain dishes have that unmistakable deep yellow hue. Its flavour is earthy, slightly bitter, and warmly aromatic, and it works best when cooked in fat or oil to unlock its full depth. Beyond the kitchen, it’s been prized for centuries for its vibrant colour and remarkable properties.\u003c\/p\u003e\u003cp\u003eUse in curries, dal, rice dishes, spice blends, golden milk, marinades, and roasted vegetables. Pairs beautifully with black pepper, which enhances its absorption.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe golden spice. A Foundation essential.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"100g","offer_id":49279410372763,"sku":"TUMGP100","price":2.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/turmeric-powder-wooden-bowl.png?v=1786679834"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/collections\/the-foundation-flat-lay-option-2.png?v=1786615941","url":"https:\/\/www.urbanfoodco.co.nz\/collections\/the-foundation.oembed?page=2","provider":"Urban Food Co.","version":"1.0","type":"link"}