{"title":"The Chef Project","description":"\u003cdiv style=\"text-align: center;\"\u003eBringing a world of flavour to your kitchen\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eWith a range of flavours from around the globe, utilising only the finest ingredients we can source, with colourful and expressive packaging, encapsulating the essence of each flavour through beautiful pictures and patterns.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eCome with us on an immersive journey of flavours from every corner of the globe.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e","products":[{"product_id":"berbere","title":"BERBERE 180g","description":"\u003cp\u003e\u003cem\u003eEthiopia didn't invent fire. But it did invent this.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eBerbere is the fiery backbone of Ethiopian cooking — earthy, peppery, richly aromatic, and built for those who want real heat with real depth. Two thousand years of spice trade history in every jar.\u003c\/p\u003e\u003cp\u003eUse it as a rub for meats and fish, stir it into stews and lentils, or add it to a marinade and let it do what it's done for centuries.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFry it. Braise it. Smoke it. Roast it. BBQ it. Chef it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"180g","offer_id":42533047959707,"sku":"BERBR180","price":14.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/Berbere_Shaker_169ab4b9-b7bb-41e4-af77-50e57ee538e7.png?v=1775620154"},{"product_id":"gyros-souvlaki","title":"Gyros Souvlaki 180g","description":"\u003cp\u003e\u003cem\u003eClose your eyes. You're in Athens.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThe smell of a Greek grill is unmistakable — warm oregano, lemon, garlic, and the char of meat over open flame. Our Gyros Souvlaki blend captures exactly that. A classic Mediterranean herb and spice mix that transforms chicken, lamb, or pork into something that belongs in a pita with tzatziki and a cold Mythos.\u003c\/p\u003e\u003cp\u003eMarinate overnight for maximum flavour, or rub and grill straight away for a quick weeknight win. Works beautifully on skewers, in wraps, over roasted vegetables, or stirred through Greek-style rice.\u003c\/p\u003e\u003cp\u003eOpa.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMarinate it. Grill it. Wrap it. Chef it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"180g","offer_id":43478593110171,"sku":"GYROS180","price":14.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/Gyros_Souvlaki_SHaker_15fbde99-c8f4-4094-b205-7cbd6eb20698.png?v=1778713479"},{"product_id":"mumbai-nights","title":"Mumbai Nights 180g","description":"\u003cp\u003e\u003cem\u003eSixteen spices. One unforgettable masala.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eMumbai Nights is a fragrant, golden masala blend inspired by the layered, aromatic cooking of South India — the kind of curry that fills the whole house with warmth before you've even sat down. Sixteen spices, carefully balanced: turmeric, coriander, cumin, cardamom, and more, ground together into a blend that's delicate, complex, and deeply satisfying.\u003c\/p\u003e\u003cp\u003eUse as a base for curries, biryanis, and dals. Rub onto chicken or lamb before roasting. Stir through cauliflower, lentils, or paneer for a vegetarian dish that needs nothing else. Add to coconut milk for an instant curry sauce.\u003c\/p\u003e\u003cp\u003eThis is the masala that makes everything taste like it took all day.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCurry it. Roast it. Braise it. Chef it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"180g","offer_id":43429969887387,"sku":"MUMBN180","price":14.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/Mumbai_Nights_Shaker_bb11b2f9-ed58-4148-93ff-8d57176ac37a.png?v=1778713612"},{"product_id":"jerk-chicken-spice","title":"JERK CHICKEN 180g","description":"\u003cp\u003e\u003cem\u003eJamaica in a jar.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eJerk is more than a seasoning — it's a cooking tradition born in the Blue Mountains of Jamaica, where Maroon communities slow-cooked pork over pimento wood with a ferocious blend of scotch bonnet, allspice, thyme, and ginger. Our Jerk Chicken blend honours that heritage: smoky, fiery, aromatic, and deeply complex.\u003c\/p\u003e\u003cp\u003eRub generously onto chicken, pork, or fish and grill over high heat for that signature char. Or slow-cook for fall-off-the-bone tenderness with heat that builds and lingers. Serve with rice and peas, festival bread, or just eat it straight off the grill.\u003c\/p\u003e\u003cp\u003eNo passport required.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRub it. Grill it. Slow-cook it. Chef it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"180g","offer_id":43539309166747,"sku":"JERKC180","price":15.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/Jerk_Chicken_Shaker_11d73394-d935-4e40-a2f1-8de2cbf259c5.png?v=1778713553"},{"product_id":"cajun_black_magic","title":"Cajun Black Magic 190g","description":"\u003cp\u003e\u003cem\u003eLouisiana's darkest art.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eCajun cooking is bold, unapologetic, and built on fire. Cajun Black Magic is a traditional blackening spice blend that hits every note — smoky paprika, cayenne, garlic, thyme, and oregano — designed to form a dark, crackling crust on anything it touches when it hits a screaming hot pan or grill.\u003c\/p\u003e\u003cp\u003eBlacken fish fillets, chicken breasts, or prawns in a cast iron skillet. Stir into gumbo, jambalaya, or dirty rice for authentic Cajun depth. Use as a dry rub on pork ribs or beef for a Southern-style bark that means business.\u003c\/p\u003e\u003cp\u003eCast bold flavour. Every time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBlacken it. Grill it. Stir it. Chef it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"190g","offer_id":43537166827675,"sku":"CAJBM190","price":14.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/Cajun_Shaker_c7599794-c144-4df1-9018-8575846daef3.png?v=1778644112"},{"product_id":"sunday-roast","title":"Sunday Roast 210g","description":"\u003cp\u003e\u003cem\u003eThe roast that brings everyone to the table.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThere's a reason Sunday roast is a ritual. The smell of herbs and meat in the oven, the anticipation, the gathering. Our Sunday Roast blend is built for exactly that moment — a classic British-inspired herb and spice mix that intensifies the natural flavour of whatever you're cooking without overpowering it.\u003c\/p\u003e\u003cp\u003eRub onto beef, lamb, chicken, or pork before roasting. Toss through root vegetables with olive oil. Stir into gravy for extra depth. Works beautifully on a whole roast chicken or a slow-cooked leg of lamb.\u003c\/p\u003e\u003cp\u003eEvery Sunday deserves this.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRub it. Roast it. Rest it. Chef it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"200g","offer_id":43428776738971,"sku":"SUNDR210","price":14.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/SUnday_Roast_Shaker_43b9ef05-5364-45eb-9322-7da6dbf61242.png?v=1778713834"},{"product_id":"ras-el-hanout","title":"Ras El Hanout 180g","description":"\u003cp\u003e\u003cem\u003eThe top shelf. The best of the spice market.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eRas El Hanout means \"head of the shop\" in Arabic — the spice merchant's finest blend, reserved for their best customers. Ours lives up to the name: a complex, warming mix of over a dozen spices including rose petals, cardamom, cinnamon, cumin, and coriander that smells like a Marrakech souk and tastes like nothing else on earth.\u003c\/p\u003e\u003cp\u003eStir through lamb tagines, couscous, and roasted root vegetables. Rub onto chicken or duck before roasting. Add to rice, lentils, or slow-braised dishes for a depth that builds with every bite.\u003c\/p\u003e\u003cp\u003eThis is the spice blend that makes people ask for the recipe.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBraise it. Roast it. Slow-cook it. Chef it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"180g","offer_id":43428539007131,"sku":"RASEH180","price":15.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/Ras_El_Hanout_SHaker.png?v=1768376654"},{"product_id":"ancho-espresso","title":"Ancho Espresso 210g","description":"\u003cp\u003e\u003cem\u003eDark. Smoky. Unexpectedly brilliant.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eAncho chilli and dark espresso shouldn't work together. And yet. The mild, fruity heat of dried ancho meets the bitter depth of roasted coffee to create a rub that's rich, complex, and completely addictive — forming a bark on beef and pork that looks as good as it tastes.\u003c\/p\u003e\u003cp\u003eBuilt for the low-and-slow cook. Rub generously onto brisket, short ribs, pork shoulder, or lamb and let the heat do the rest. The coffee amplifies the smoke, the ancho adds sweetness, and the result is a crust that makes people ask what your secret is.\u003c\/p\u003e\u003cp\u003eNow you have one.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRub it. Smoke it. Slow-cook it. Chef it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"210g","offer_id":43428848828571,"sku":"ANCHE210","price":16.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/Ancho_Espresson_Shaker_335b658e-b760-415a-8038-2d5e11e00398.png?v=1775617950"},{"product_id":"carne-asada","title":"Carne Asada 210g","description":"\u003cp\u003e\u003cem\u003eThe grill. The fire. The meat.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eCarne Asada is the Mexican street food tradition that turns a simple cut of beef into something legendary. Our blend brings together smoky chilli, cumin, garlic, citrus, and oregano — the flavours of a taqueria grill at full heat, bottled into a seasoning you can use any night of the week.\u003c\/p\u003e\u003cp\u003eRub generously onto flank steak, skirt steak, or chicken thighs and grill hard and fast. Slice thin, pile into warm tortillas, and finish with fresh salsa and lime. Also brilliant on roasted veg, pulled pork, and seafood.\u003c\/p\u003e\u003cp\u003eThe flavour of the street. The ease of your kitchen.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGrill it. Slice it. Taco it. Chef it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"210g","offer_id":43431739162779,"sku":"CARNA210","price":16.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/Carne_Asada_Shaker_e0b79a42-a85e-421b-ac6d-3e6e523339c4.png?v=1778713082"},{"product_id":"harissa","title":"Harissa 180g","description":"\u003cp\u003e\u003cem\u003eNorth Africa's most beloved fire.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eHarissa is the fiery, smoky chilli paste of Tunisia — reimagined as a dry blend that brings all the heat and complexity without the jar. Roasted chillies, smoked paprika, cumin, coriander, and garlic, ground into a bold, pungent powder that transforms everything it touches.\u003c\/p\u003e\u003cp\u003eRub it on lamb, chicken, or fish before grilling. Stir it into shakshuka, couscous, or roasted veg. Mix with olive oil for an instant marinade. Add to soups and stews for depth that builds.\u003c\/p\u003e\u003cp\u003eBold. Smoky. Unapologetically hot.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRub it. Stir it. Roast it. Chef it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"180g","offer_id":43478596845723,"sku":"HARSA180","price":15.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/Harissa_Arabica_Shaker.png?v=1769385256"},{"product_id":"smoky-chipotle","title":"Smoky Chipotle 190g","description":"\u003cp\u003e\u003cem\u003eMexico's smokiest secret.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eChipotle is a jalapeño that's been smoked and dried until it's rich, sweet, and deeply complex. Our Smoky Chipotle blend takes that base and layers in smoked paprika, cumin, and a whisper of lime — the result is a seasoning that's warm, aromatic, and dangerously moreish.\u003c\/p\u003e\u003cp\u003ePerfect for slow-cooked pulled pork, beef tacos, smoky black beans, grilled corn, and roasted sweet potato. Works beautifully in sauces, marinades, and rubs alike.\u003c\/p\u003e\u003cp\u003eLow and slow. Hot and fast. It doesn't matter — Smoky Chipotle delivers every time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRub it. Slow-cook it. Smoke it. Chef it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"190g","offer_id":43511095165083,"sku":"SMKYC190","price":16.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/Smoky_Chipotle_Shaker_2f824a6e-07c1-4c79-9110-0dd6feb62a9d.png?v=1778716312"},{"product_id":"chermoula","title":"Chermoula 100g","description":"\u003cp\u003e\u003cem\u003eThe marinade that built a cuisine.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eChermoula is the cornerstone of North African cooking — a vibrant, herby, citrus-forward spice blend that's been used for centuries to marinate fish, lamb, and vegetables across Morocco, Algeria, and Tunisia. Coriander, cumin, paprika, preserved lemon, and garlic in perfect balance.\u003c\/p\u003e\u003cp\u003eRub generously onto fish or chicken before grilling. Stir through roasted vegetables or chickpeas. Mix with olive oil for a punchy dipping sauce. Add to tagines for an authentic depth of flavour.\u003c\/p\u003e\u003cp\u003eAncient roots. Modern kitchen. Extraordinary results.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMarinate it. Roast it. Grill it. Chef it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"100g","offer_id":43552679723163,"sku":"CHERM100","price":13.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/Chermoula_Shaker.png?v=1769384462"},{"product_id":"thai-fishermans-blend","title":"Thai Fisherman's Blend 180g","description":"\u003cp\u003e\u003cem\u003eFrom the shores of the Andaman Sea.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eInspired by the Urak Lawoi — the sea nomads of southern Thailand — this aromatic blend captures the bright, coastal flavours of Thai cooking. Lemongrass, kaffir lime leaf, galangal, and chilli, balanced with the warmth of turmeric and coriander. Fresh, fragrant, and deeply complex.\u003c\/p\u003e\u003cp\u003ePerfect for seafood curries, grilled fish, prawn stir-fries, and coconut-based soups. Equally at home in a Thai-inspired marinade or stirred through jasmine rice.\u003c\/p\u003e\u003cp\u003eThe taste of open water and open fire.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGrill it. Curry it. Steam it. Chef it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"180g","offer_id":43559043268763,"sku":"THAIF180","price":15.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/Thai_Fishermans_Shaker.png?v=1775621338"},{"product_id":"taco-fiesta","title":"Taco Fiesta 210g","description":"\u003cp\u003e\u003cem\u003eEvery Tuesday just got a lot more interesting.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eTaco Fiesta is a bold, smoky Mexican-inspired blend built for the kind of tacos people talk about the next day. Cumin, chilli, garlic, and a hint of citrus — layered, vibrant, and deeply satisfying. The seasoning that turns a weeknight into a celebration.\u003c\/p\u003e\u003cp\u003eFor beef, chicken, pork, fish tacos, fajitas, nachos, and anything that deserves a fiesta.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFry it. Braise it. Smoke it. Roast it. BBQ it. Chef it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Urban Food Co.","offers":[{"title":"210g","offer_id":43559174504603,"sku":"TACOF210","price":16.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0461\/7260\/2523\/files\/Taco_Fiesta_Shaker.png?v=1778646693"},{"product_id":"malaysian-curry","title":"Malaysian Rendang 180g","description":"\u003cp\u003e\u003cem\u003eThe slow cook that changed everything.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eRendang is Malaysia's most celebrated dish — a rich, deeply spiced dry curry that rewards patience with extraordinary depth. Our blend captures the soul of the original: lemongrass, galangal, turmeric, chilli, and toasted coconut, ground into a fragrant dry mix that does all the heavy lifting for you.\u003c\/p\u003e\u003cp\u003eSlow-cook beef, lamb, or chicken until the sauce reduces and caramelises into a dark, intensely flavoured coating. The longer it cooks, the better it gets.\u003c\/p\u003e\u003cp\u003eThis is the dish people travel for. Now you can make it at home.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSlow-cook it. Braise it. Reduce it. 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Coriander, cumin, fennel, curry leaves, and chilli, slow-roasted and ground into something that smells like a Colombo kitchen at full heat.\u003c\/p\u003e\u003cp\u003eUse as the base for meat curries, fish curries, and egg curries. Stir through coconut milk for a rich, dark sauce that clings to everything. Works beautifully with beef, lamb, or oily fish like mackerel and tuna.\u003c\/p\u003e\u003cp\u003eThis is the curry that earns its reputation.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRoast it. Simmer it. Slow-cook it. 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Coriander, cumin, paprika, preserved lemon, and garlic in perfect balance.\u003c\/p\u003e\u003cp\u003eRub generously onto fish or chicken before grilling. Stir through roasted vegetables or chickpeas. Mix with olive oil for a punchy dipping sauce. Add to tagines for an authentic depth of flavour.\u003c\/p\u003e\u003cp\u003eAncient roots. Modern kitchen. Extraordinary results.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMarinate it. Roast it. Grill it. 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